SaaS Creative Campaign — 2026
Document design, information design, creative plan contents.
The Problem
Company needed a B2B SaaS Creative Campaign aimed at mid-size companies for executive sign off. Included, a description of the Creative Plan, a timeline, named assets, and resources, as well as the plan for working with internal teams.
The Work
I did some research on the parent company as well as the software being sold, then took a look at current campaigns done for sim ilar products by competitors. Using elements that I liked, current pain points of the target audience, and previous experience with similar products, I identified the key problem and the solution the software offered and came up with a campaigned aimed directly at the owners of mid-size businesses that could benefit from the SaaS.
From there, I listed needed assets, including the tone, how these assets support the main goal, and how they also support the client. I developed a timeline that aligned with the proposed 6-week timeline from the exeecutive team, and identified resources needed from the larger team. Once the information was complete, I created a succinct, and well organized document , along with tables and infographics meant to be presented to the executive team.
The Outcome
A short, well-organized document to be shared for review, discussion, and to serve at the guiding document for a Creative Campaign for an SaaS. This is also edited to serve as a guide for future campaigns as it can be adapted to various channels.