Fully Nourished — Brand Identity & Social Content System
Logo design, brand identity, social content strategy, template systems
The Problem
Fully Nourished is a wellness brand focused on whole-person health — nutrition, mental health, and holistic wellbeing content for its audience. The brand needed a visual identity that could carry that message credibly, plus a way to show up consistently on social media without requiring a designer for every post.
The Work
I developed the logo through five rounds of concept review, working through color palette and direction until landing on the current identity — a process of narrowing from broad brand-focus questions down to a specific visual language. From there, I built out a full brand kit and marketing strategy, then ran social content directly: three original posts per week under a six-month contract. To extend the brand beyond that engagement, I built templates using the established color scheme and typography so the client could continue posting independently, maintaining visual consistency without ongoing design support.
The Outcome
The brand identity is live and in active use. The client relationship has continued past the initial contract, with periodic consulting and content refreshes as needed.